{ Thomasville's New Web Agency of Record }

June 30, 2009 Article By: Jeremy Mansfield

Charlotte, NC, USA – 06/30/09 - Brand Aid Design Co., LLC, a North Carolina based interactive company, has recently been named as the web designer for the Thomasville account. Thomasville is in the process of redesigning their company ecommerce site www.thomasville.com. For over 4 years now, Brand Aid has worked with Thomasville behind the scenes on various projects including the Furniture Industries and Thomasville Cabinetry web sites, email marketing and online promotions. Ultimately, it was this experience and understanding of the brand that led to Brand Aid being chosen for this new, much larger venture.

Director of Ecommerce, Eric Tessau pinpoints the reasons for selecting Brand Aid for this new undertaking, “Jeremy and the rest of his Brand Aid Design Co team has produced numerous strong web sites throughout the years for us at Thomasville and subsidiary companies. Strong design skills, agile and quick turnarounds in a pinch, and always a pleasure to work with.”

Thomasville.com recently implemented an entire new web navigation system and were looking to enhance this effort with an effective design strategy. Based on extensive consumer brand research, the Thomasville marketing team recognized the need for a fresh look on Thomasville.com. They contacted a handful of web design firms including Brand Aid Design Co. in request for proposal. “The Brand Aid team met this challenge with fresh design concepts keeping with the traditional elements that Thomasville is known and loved for,” said Jeremy Mansfield, Creative Director and Founder of Brand Aid Design Co.

The new site is scheduled to be launched in August of 2009 and will include dynamic navigation, new photography and design with a “fresh take on traditional”.

Thomasville is one of the nation's leading furniture makers, emphasizing traditional craftsmanship and style, with a mission to be the creator of beautiful, sensory environments in which consumers desire to live, entertain and relax.

On New Years Day in 2004, Brand Aid Design Co., LLC was officially born. Since then, Brand Aid has worked on brands like like Merrill Lynch, Home Depot, Murray, Thomasville Furniture, Pearson Furniture, Hickory Chair, Ernest Hemingway® and Humphrey Bogart®.

For additional information, visit http://www.brandaiddesignco.com or call Jeremy Mansfield at (800) 344-4303.