Advertising Resources

Ad Council

The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public service advertising in 1942. From our earliest efforts including "Loose Lips Sink Ships" to the more recent "I am an American," Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 60 years.

Advertising Educational Foundation (AEF)

AEF provides educational content to enrich the understanding of advertising and to expand and elevate the advertising discourse... on-campus... in our society... and in the industry.

Advertising Research Foundation (ARF)

The ARF is the premiere advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers in the field.

American Advertising Federation (AAF)

The American Advertising Federation, headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations.

American Association of Advertising Agencies (AAAA)

Founded in 1917, the American Association of Advertising Agencies is the national trade association representing the advertising agency business in the United States.

American Business Media (ABM)

Founded in 1906, American Business Media is the global association serving the print, digital and event needs of business information providers.

Association of National Advertisers (ANA)

ANA is the only trade organization exclusively for client-side marketers providing indispensable business insights, extensive collaboration opportunities and strong industry advocacy.

Business Marketing Association (BMA)

The Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry.

Cabletelevision Advertising Bureau (CAB)

The CAB is dedicated to providing advertisers and agencies with the most current, complete and actionable Cable television media insights at the national, DMA and local levels.

Charlotte American Marketing Association (CAMA)

CAMA promotes education and assists in the personal and professional career development of marketing professionals. AAF-Charlotte is excited to announce a one-year affiliation agreement with the Charlotte American Marketing Association (CAMA). This relationship allows members of AAF-Charlotte to attend CAMA meetings at a discounted price of $28.00 per event and vice-versa.

International Advertising Association (IAA)

The International Advertising Association is a one-of-a-kind strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications - from advertisers to media companies to agencies to direct marketing firms - as well as individual practitioners

Internet Advertising Bureau (IAB)

The IAB is the only association dedicated to helping online, Interactive broadcasting, email, wireless and Interactive television media companies increase their revenues.

Magazine Publishers of America (MPA)

Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate members. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, DC.

National Association of Broadcasters (NAB)

The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts.

Newspaper Association of America (NAA)

NAA is a nonprofit organization representing the $55 billion newspaper industry. NAA members account for nearly 90 percent of the daily circulation in the United States and a wide range of nondaily U.S. newspapers. NAA also has many Canadian and International members. Educators, university newspapers, press associations and suppliers/vendors also are members. The Association focuses on six key strategic priorities that collectively affect the newspaper industry: marketing, public policy, diversity, industry development, newspaper operations and readership.

Publications

AdCharlotte.com

Charlotte is an emerging city with a creative culture built from the many talented people and agencies that call it home. AdCharlotte.com brings them and their award winning work to the digital stage. Join us in building an online creative community and archive of Charlotte's best creative work.

Advertising Age

Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930.

Adweek

Adweek has the inside stories on: creativity, client/agency relationships, successful global advertising strategies. Plus news of accounts in review, the best creative work, new campaigns.

Brandweek

Brandweek is the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process.

Mediaweek

Mediaweek.com is the online extension of Mediaweek magazine. It is dedicated to serving the magazine's readership with the latest breaking media industry news and analysis, along with commentary that puts that news into perspective.