Ever wondered what’s going on AAF? Who’s in charge and where is it going? Well we are pleased to announce that Steve Pacheco, National AAF President & CEO will be speaking here in Charlotte, NC. It doesn’t get any higher than that!
“I have been deeply connected to the AAF and its mission throughout my career in advertising – it has been my North Star,”
Steve is tasked with designing a future-forward organization consistent with the rapid, seismic change impacting the advertising landscape. His goal is to help in development of the AAF National’s programs, services and membership; volunteer engagement; and serving as the voice of the advertising industry through advocacy and lobbying on key issues from free commercial speech to the advancement of diversity and inclusion.
He has produced a bevy of award-winning work, including more than a dozen Super Bowl commercials, as well as FedExCup, NFL and NASCAR advertising campaigns. Previously, he worked for International Paper as Director of Advertising and Marketing Communications, where he directed the company’s 1996 Summer Olympics sponsorship.
Pacheco is the first AAF president & CEO to have held an active leadership role at every level of the organization, beginning in 1984 at the collegiate level, then president of the Memphis Advertising Federation in 1991 and rising to chairman of the AAF National Board of Directors in 2011.