The Mosaic Awards recognize companies and agencies whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives.
Each year, AAF Charlotte supports this initiative by finding and working with Charlotte based companies and agencies to enter its submission into the Mosaic Award, paid for by the AAAwards.
The AAF National Mosaic Award Committee receive submissions from agencies and companies across the country for the Mosaic Award Categories. A panel of industry professionals score entries based on criteria, including an Executive Summary, Situation Analysis, Strategy & Execution and Collateral.
Past recipients have embraced advanced marketing techniques and business practices and have developed diversity programs that not only help improve the bottom line, but also secure a relevant role in a continuously evolving corporate environment. Honorees have included Allstate Insurance, Burrell Communications Group, Deutsch, General Mills, Leo Burnett, MGM Resorts International, the National Basketball Association, TBWA and many more!
The Mosaic Awards are held annually at the AAF's annual national conference.
What are the Categories?
Multicultural Integrated Campaign: This category recognizes a series of three (3) or more related campaign media mix (must include both traditional media, digital and experiential) that demonstrates understanding and sensitivity of targeted ethnic audiences and their buying practices and behaviors. This can include any of the listed mediums in the campaign: Broadcast, online, radio, print, mobile, streaming, outdoor and apps ads. Sample Submission
Student Multicultural Integrated Campaign: This student-only category recognizes a series of two (2) or more related campaign media mix that demonstrates the student’s understanding and sensitivity of targeted ethnic audiences and their buying practices and behaviors. This can include any of the listed mediums in the campaign: Broadcast, online, radio, print, mobile, streaming, outdoor and apps ads. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution. Student interns are eligible to enter. Submit work developed specifically for this competition or from previous projects or student contests (work must be created while the entrant is a student not employed in the advertising industry between January 2019-December 2019). Travel and overnight accommodations for one individual will be covered for the selected winner of the student category.
Multicultural Online/Interactive Campaign: Recognizes campaigns that are executed primarily or exclusively online or through interactive marketing. The winner of this category utilized interactive media targeted toward multicultural markets. This includes digital media, mobile, interactive advertising, social, websites, apps and video game production advertising. Sample Submission
Multicultural Talent in Advertising: Recognizes companies that demonstrate a strong effort to use multiethnic talent in the execution of their campaigns. The winner of this category uses diverse talent (actors and models) to promote and market services, goods and products. Sample Submission
Multicultural Talent in Advertising: Content Creation: Recognizes companies that demonstrate a strong effort to use multiethnic talent in the conception, strategy, development and execution of their campaigns. The winner of this category uses diverse behind-the-scenes talent (directors, writers, production teams, musicians) to promote and market services, goods and products.
Multicultural Student Programs: Recognizes companies and organizations for their development, execution and management of programs designed to increase student diversity, inclusion and awareness of various career opportunities within the advertising industry. Sample Submission
Supplier Diversity: Recognizes companies and organizations that have made a concerted effort to develop and implement programs to increase their partnerships with minority vendors. Sample Submission
Workforce Inclusion: Recognizes companies that demonstrate a strong effort to recruit, retain and promote persons from various ethnic and cultural backgrounds and also develop programs that enhance employee sensitivity, inclusion and understanding of the various ethnicities and cultures within the corporate environment. Sample Submission
Mosaic Champion: The Mosaic Champion Award will recognize a professional or organization that has been continuously supportive of diversity and inclusion within the industry. This individual or organization has demonstrated unwavering belief in this cause through mentorship; leadership and support of D&I program initiatives and by implementing cutting edge strategies and approaches for addressing diversity issues, among other acts.